The grand strategy of Diamond Life group strategy of Globalization
In 2011, it was an important year for the group to move towards the strategic layout of globalization. Whether it is the expansion of the international market or the expansion of the domestic market, Diamond Life group has taken a solid step in the strategic pattern of "great treasure" on the contrary to the international economic situation.
It is worth mentioning that, in order to further open the European and American market, Diamond Life group successfully acquired the famous American lighting company KALCO, and owned the production base of KALCO company in Philippines, realizing the internationalization process of production and marketing: the mature export and the brand influence of KALCO in Europe and America, to further dredge the canal in the international market. The Philippines production base has laid a solid foundation for the export of Diamond Life.
Fine arts, 30 years treasure the world blossoming
Before the acquisition of American KALCO company, Diamond Life group has a mature export network, the product exports the world five continents, in the international high-end lighting field has a lot of popularity, but also with its exquisite quality technology, superb technology, the bright art light is scattered all over the world!
It is understood that as of now, Diamond Life group has more than 1000 lighting engineering cases of hotels and buildings in the world, from Las Vegas to The Palm islands in Dubai, from Hawaii to Jamaica, from Tokyo to Hongkong, from Bangkok to London... Diamond Life's classic works are numerous and numerous, and the magnificent and dazzling posture of Diamond Life's lighting shows many beautiful scenic spots.
In many cases of Diamond Life project, the lighting project of Atlantis The Palm Dubai is worth paying attention to. The Seven Stars Hotel is a world-famous luxury hotel. After Diamond Life Lighting has obtained the project order, it has completed the world lighting project according to its own strong design and production strength. Nowadays, whenever the night falls, the Logis Hotel Atlantis in the light of light is like a bright pearl and stands at the top of the art of the world's luxurious space. The classic lighting project of Atlantis in Atlantis has become a supreme Lighthouse of the world's lighting art, reflecting and shining the supreme pursuit of people on the perfect realm of light and art.
The lighting project of Logis Hotel Atlantis is only a masterpiece of art, but it is not limited to individual projects. Many five star hotels and high-end clubs in the world can see the shadow of Diamond Life lighting. Whether in Europe or America, or in Asia, Australia or Africa, it will take the initiative to choose Diamond Life to look for high-end lighting manufacturers or engineering units.
Wang Guizhi, the chairman of Diamond Life's production base in Dongguan, found that the famous strength company has come to today, relying on strict quality management, innovative spirit and strong R & D team. The company always puts quality in important position and advocates continuous innovation in design. With the wisdom and sweat, with the excellence of technology, beautiful design and 30 years of hard work perseverance, in the world of strong hands, the world lantern stage has been successful, the perfect combination of art and technology, quality and essence, not only on the international layout, lighting a light of art, but also the "treasure" brand In the international market, the wind and water are shining, shining like stars!
For more than 30 years, as one day, Diamond Life has become a multinational lighting group of thousands of employees. It has become the leader of the Chinese lighting industry and has become the pride of the national lighting enterprise.
The rapids are advancing, and Diamond Life is on the offensive
In recent years, the international market has experienced great waves and shocks. After a few market baptism, some of the famous brands in the world have suffered some negative effects from the market. Under this situation, Diamond Life group decided to attack actively. Under the firm internal situation, it stepped out of the important step of international merger and acquisition, and bought the famous American lighting enterprise KALCO company at one stroke.
At present, in the domestic market, Diamond Life group's three major brands, including Diamond Life Lighting, Ole Nisi and Warren, form three wings. Among them, Diamond Life Lighting is mainly aimed at the engineering market, Ole Nisi is facing the consumer group, and Ole Nisi opens up the middle and high end consumer market, which makes the "great treasure" pattern in the crystal lighting industry together.
At home and abroad, both domestic and foreign markets have been in the same direction, and Diamond Life International Lighting Group has always insisted on "spreading the art of lighting" as its mission, actively promoting its ambitious global strategy.